Final Major Project – Statement of Intent

April 30, 2007

To begin this Blog proper as it is especially for my Final Major Project, here is my statement of intent (or project brief, if you prefer), which outlines my starting point:

Section 1 – PROGRESS AND ACHIEVEMENT THROUGH UNITS 1-7

I have come to understand that graphic design involves constant decision making, about the processes and systems, materials and methods to be used. I have learnt how important it is to document your own processes, thoughts and ideas, so you can refer back to them at a later date. In terms of tools, I am now able to produce a film using stills and video cameras and edit the film with iMovie. I know how to produce and bind a book using book cloth. I can develop a typeface using any source material available. I am able to screenprint.

Section 2 – PATHWAY CHOICE

I’ve always been very interested in anything printed; packaging, books, record covers, posters. I was involved in producing a punk zine in the late ’70s. I am particularly inspired by paper engineering and origami, poster art, 1930’s travel posters, Atelier Populaire/Situationist posters. I am fascinated by miniature items. Going forward, I want to make beautiful collectible printed items out of paper and card. I would like to produce interesting books. I will continue to learn about typography and elements of design and layout. I intend to find ways of minimising damage to the environment in terms of waste and the materials I use.

Section 3 – FINAL MAJOR PROJECT AIMS AND REALISATION

The aim of my project is to produce a set of packaged objects that represent different emotional states. To achieve this I will design and make objects and design, print and construct packaging boxes to contain the objects. I will include inside the box a leaflet that I have written and printed with information about the emotion.

I will research and compile a list of different emotions and devise a system to determine the colour and shape of the emotional object, including conducting a survey to ascertain other people’s ideas of what the colour and shape of the emotions should be. I will investigate as many different materials and methods for the construction of the objects, boxes and leaflet as I can in the time allotted.

I will produce drawings by hand and in Illustrator to design the objects and the box graphics and I intend to screen print the leaflet and the designs onto the boxes. I will ensure that all the pieces that make up each individual package have a consistent design and that it is clear that all the packages belong to a set.

After my research I will need to obtain all the materials I have chosen to make all the items by the project deadline. I will need to supply the artwork for screenprints to the print workshop according to my schedule and ensure I can access the print workshop when I need to. I will print three sets to allow for any possible cutting or printing problems.

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